WHAT IS A BRICK & MORTAR APPRAISAL WORKSHOP?
MCL teaches you and your team how the physical elements of your brick and mortar are causing negative customer interaction. In other words, does your business value it's customers enough to give attention to the physical elements they interact with daily?
Understand that for your customer, your brick & Mortar is always communicating their customer value or unfortunately, their unimportance.
WHY IS A BRICK & MORTAR W.S a must?
It's simple, your Brick & Mortar is the surrogate of what you the business owner stands for. A Brick & Mortar that's focused on the customers' achieving a meaningful full sensory experience is a gold mine for building trust and good old fashion DELIGHT.
BRICK & MORTAR WORKSHOP SETUP
-
PART 1 OF THE WORKSHOP
MCL teaches you how to fully engage with the physical elements your store as if you were the customer. The physical elements with in your brick and mortar should transmit to your customers that they are the center of your business.
-
PART 2 OF THE WORKSHOP
Learn how to set up the physical elements of your brick and mortar in a way that creates positive interaction and an overall delightful experience for your customers. Eliminate tension and frustration as you learn how to implement systems that free your time and is repeatable at any employee level
ATTENTION INTELLIGENCE MASTER CLASS
Attention Intelligence magnifies customer interaction with your business at all touch points.
We seek out your hospitality vulnerabilities and teach you how to emotionally connect with your customers by giving them something to talk about: YOUR VALUE
HOW ATTENTION INTELLIGENCE WORKS
-
Attention Intelligence is a customer experience system that's based on the philosophy that every customer interaction is an opportunity. When you and your team master Attention Intelligence, your customers will not only be seen but feel care for. The Attention Intelligence System is a philosophy that is foundational to garnering loyal customers who will go to work for you.
BRICK AND MORTAR WALK THROUGH
MCL wants to engage with your space! Let's walk together uninterrupted and learn what your physical space is transmitting to your customers.
This one on one session is priceless. The Brick & Mortar Walkthrough detects even the smallest disruption within the physical elements of your space.
it's time to identify and solve potential issues proactively. When you as a business owner are up close look at the challenges your space is facing.
DON'T HIRE JERKS INDEPTH SESSION
You might be thinking, Well "I know that." The truth is your customer-facing employees are greatest representation of your brand.
Yet many employers hire low attention intelligent employees who destroy their business one poor customer interaction at a time. And it's all in the name of saving a few dollars.
STOP and instead learn the foundational process of how to choose the right people to represent your brand's promise.